Suppose the Chicago Cubs baseball team charges $18 bleacher seats and sells 49,000 of them over the course of the season. The next season, the Cubs increase the price to $22 and sell 44,000 tickets. Assuming the marginal cost of admitting one more fan is zero, is the price increase a good idea

Respuesta :

Price Elasticity of demand measures the percentage change in quantity demanded of a good or service due to a percentage change in the price of a good or service.

Using Midpoint Method to find Elasticity of Demand

Ed = [(Q2 -Q1) / (Q2 + Q1) / 2] / [(P2 - P1) / (P2 + P1) / 2]

where P is Price and Q is the quantity

Q1 = 49000, Q2 = 44000, P1 = 18, P2 = 22

Ed = [(44000 - 49000) / (44000 + 49000) / 2] / [(22 - 18) / (22 + 18) / 2]

Ed = [(5000 / (93000 / 2)] / [( 4 / (40 / 2)]

= (5000 / 46,500) / (4 / 20)

= 0.1075 / 0.2

= 0.54

While calculating the price elasticity of demand, only absolute values are considered, and the minus sign is ignored.

Price Elasticity of Demand for bleacher seats at Clubs Games = 0.54

As the Price Elasticity of Demand is less than 1, it means that demand for bleacher seats at Clubs Games is Inelastic. In the case of Inelastic demand, a given percentage change in price results in a relatively lesser percentage change in quantity demanded.

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