In the BCG Matrix, a business that has a high market share in an industry characterized by low market growth is termed a

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22-07-2022
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In the BCG Matrix, a business that has a high market share in an industry characterized by low market growth is termed a

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shivanijain4931 shivanijain4931 · Answer 1 · 2022-07-30T12:25:48+02:00

In the BCG Matrix, a business that has a high market share in an industry characterized by low market growth is termed a question mark.

The vertical axis of the BCG matrix represents the growth rate and growth potential of a product in a particular market. In addition, the BCG matrix has four quadrants. Question mark: A product with high market growth but low market share. Star: A product with high market growth and high market share.

stars: Products that are in a high-growth market and make up a significant portion of that market are considered "stars" and require more investment. In the upper left quadrant, there are stars that not only generate high income but also consume large amounts of corporate funds.

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