The proactive prevention technique enhancements occur when the marketing or public relations department suggests that something relatively small is a bigger deal.
The American Public Relations Association defines public relations as "a strategic communication process that builds mutually beneficial relationships between an organization and its public." Basically, a PR specialist manages the public image and reputation of the organization.
Public relations is a unique management function that helps establish and maintain the interrelationships of communication, understanding, acceptance, and cooperation between an organization and the general public.
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