Which of the following types of research asks customers to provide verbatim stories about their service encounters that are both satisfying and dissatisfying?

Respuesta :

Critical Incident Studies research asks customers to provide verbatim stories about their service encounters that are both satisfying and dissatisfying.

The critical incident technique (CIT) is a studies approach in which the studies player is asked to consider and describe a time when a behavior, action, or prevalence impacted (either definitely or negatively) a precise outcome (as an example, the accomplishment of a given assignment).

An instance of the critical incidents method is an interview being taken of the incumbent of the job to recognize the data of the activity. Those records are collected by way of various techniques like questionnaires and surveys as well and can be used for organizational improvement and market studies.

Learn more about critical incidents here: https://brainly.com/question/9593269

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