It is important for public relations professionals to read and understand the news as it informs them of what journalists write, comment, and blog about.
Public relations professionals create and maintain a positive public image of the individuals, groups, or organizations they represent. They create media releases and develop social media programs to shape the public perception of their clients and increase awareness of each client's work and goals and increase its brand awareness.
Hence, the correct answer is it informs them of what journalists write, comment, and blog about.
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