Company managers should give serious consideration to changing from a low-cost /low price strategy for branded footwear to a different strategy when competition is high among competitors.
Competitors are individual or people that sell similar products and commodities.
They can be wholesaler or retailers and are usually present in all business.
When there are competitors new strategy should be developed to help get enough sales such that the individual or company do not fall out of sales or market
Therefore,
Company managers should give serious consideration to changing from a low-cost /low price strategy for branded footwear to a different strategy when there is competition.
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