Respuesta :
The share of market/share of voice method of developing an IMC budget is an attempt to link promotional dollars with sales objectives.
While share of voice measures the brand awareness on a particular channel, market share on the other hand, is the percentage of a market that a single company controls by revenue or number of customers.
Basically, share of voice helps you understand how popular your brand is compared to all your competitors. It has been proven that a brand's share of voice tends to correlate with its share of the revenue and market.
Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, business development principles, and advertising.
Hence, the share of market/share of voice method helps in developing an IMC budget which attempt to link promotional dollars with sales objectives.
To learn more about Integrated marketing communication (IMC) here:
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