Designs from the uni-mark design film were based on a structure that could be implemented by people other than its designers. objectivity was the goal, and Helvetian was the preferred typeface.
Uni-mark firm was short lived , it was the largest design firm in the world and major influence on the direction of design.This firm is leader in establishing a modernist philosophy for design.The graphic style of uni-mark's project was decidedly modernist. Helvetian was widely used as a typeface.
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