Generally, as the level of Product innovation declines, the level of Process innovation increases.
In contrast to services, which can boost revenue but have a lower margin, a range of high-quality products fosters growth and generates more profit. This is due to a number of factors.
For instance, scaling products is frequently easier than scaling services. They require less attention and are simpler to maintain.
This explains why the "Service as a Product" business model has been so successful. Scaling and significant revenues were achieved by Airbnb, Uber, and Fivers.
They don't require as much engagement and constant monitoring as other services do.
However, since more than half of all new goods fail to meet their objectives, extremely competitive marketplaces have made product creation more challenging.
There are still a lot of strong justifications for product innovation, though.
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