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According to Bettencourt and Ulwick, We are all aware that people "hire" goods and services to complete tasks. Scalpels are used by surgeons to cut up soft tissue. To clean the filth off their hands, janitors hire paper towels and soap dispensers.
Deconstructing the task the customer is trying to do from start to finish can provide you a clear picture of all the areas where they could want extra assistance from a product or service, which is essential if you want to innovate.
Companies can examine the greatest shortcomings of the goods and services customers now use and find chances for improvement by using an approach called job mapping.
It entails breaking down the goal the client wants to achieve into the eight fundamental job steps.
It is well knowledge that individuals "rent" commodities and services to carry out tasks. Surgeons tear up soft tissue with scalpels.
Janitors use paper towels and soap dispensers to wash the grime off their hands. If you want to innovate, it's crucial to break down the process the consumer is attempting to do from beginning to end in order to get a clear image of all the areas where they could need extra help from a good or service.
Using a method known as job mapping, businesses can assess the biggest flaws in the products and services that customers now use and identify opportunities for improvement.
It requires dissecting the client's desired outcome into the following eight key task steps.
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