The equal-time rule requires that broadcast stations sell air time equally to all candidates in a political campaign if they choose to sell it to any.
According to the equal-time rule, all competing political candidates who seek it must receive an equal chance on American television and radio. This implies, for instance, that if a broadcaster allots a certain duration of air time to one candidate, it has to do the same for any other candidates who ask for it, at the exact cost if necessary.
Concerns that broadcast stations might easily sway election results by favoring one candidate over others led to the establishment of the equal-time requirement.
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