Diversification strategy is American tile corp. using when it acquires a company that makes industrial cleaning products that American tile does not currently offer.
When businesses want to expand, they use a diversification approach. In order to boost revenues, it is a practice to add a new product to your supply chain. These goods may represent a new subset of the market that your organization already serves, a strategy known as business-level diversification.
One of the four growth techniques popularized by Igor Ansoff is diversification. One of these growth techniques is more likely to work for your firm than the others, depending on the sector, size, and ambition of your business. As follows:
Product Development
Penetration
Market Diversification and
Development
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