Angelika is the Chief Operating Officer of One Spice Inc., a firm that grows and processes the Naga Viper pepper, one of the world's hottest peppers. Angelika wants to better understand the relationship between her firm's organizational culture and the ability to achieve competitive advantage. The relationship between these two states that

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Relationship between these two states that a firm can achieve competitive advantage if their organizational culture follows the VRIO principles.

More about VIRO principles:

Abbreviation for the four-question framework consisting of "is the firm organised to capture value?" and "is it valuable, unusual, costly to imitate?" Usually, these four elements are treated in the manner of a decision tree It uncovers sustained competitive advantage

An organization often has two alternatives when trying to identify sources for a long-term competitive edge. It can either examine the internal elements (using Porter's Five Forces and PESTLE Analysis) or the external forces affecting the firm (BCG Matrix and Value Chain Analysis).

In the latter group, the VRIO Framework or VRIO analysis belongs.

It is a tool used in business to assess an organization's internal resources in order to establish and maintain a competitive edge.

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