The answer is needy state.
The first step in consumer purchasing behavior is need awareness, often known as issue identification. It happens when a customer identifies an unmet need that must be supplied.
A need is a particular condition that must be met in order to continue living in one's current state or to participate in social life. Needs include a home, a car, and food such as cheeseburgers. A want, on the other hand, is anything that has the potential to improve one's quality of life. It is a fundamental economic premise that everyone has unlimited needs but limited resources.
The bigger the gap between a consumer's needed and desired states, the higher the consumer's need recognition. In the first stage, the consumer acknowledges his problem and notices a distinction between the actual and desired stages. They endeavor to meet their requirements.
Therefore, the answer is needy state.
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