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When the price of flowers fell, Julian purchased fewer plants. Julian regarding Substitution effect was stronger.
What is the Substitution Effect ?
Substitution Effect is the change in the quantity of a good that a consumer demands when the good's price rises, holding other prices and the consumer's utility constant.
The substitution effect happens when consumers replace cheaper items with more expensive ones due to price changes or when their financial conditions improve, and vice-versa.
The substitution effect (SE) is derived from a product's price variation, together with the income effect (IE).
If the price of a product rises, demand of the product decreases (law of demand) because consumers will switch and demand a substitute good instead, as such goods would allow them to satisfy the same individual need of preference (that is the ultimate objective when making a purchase).
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