The answer is material benefit.
A material benefit is any right or interest in any property, whether heritable or movable, corporeal or incorporeal.
Delta and United Arab Airlines gave cheap airfare for members of the National Rifle Association who attended the pro-gun groups convention. The Delta airline discount ranges from 2% to 10%. These reductions are significant benefits since NRA members pay less plane ticket than the rest of the travelers while attending pro-gun groups meetings, which are intended for debate of gun control issues, such as strict background checks.
Therefore, the answer is material benefit.
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