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When purchasing a consumer item, the author emphasizes utility the most. Hence, the correct answer is utility. In economics, utility is used to model worth or value. Its usage has evolved significantly over time. Consumer tries to measure his pleasure it happiness on the item before purchasing such. Read below about utility.

What is utility?

Utility is a term in economics that means to the total satisfaction or gain from consuming a good or service. Economic theories based on rational choice usually assume that consumers will strive to maximize their utility.

Therefore, the correct answer is as given above.

learn more about utility: https://brainly.com/question/24922430

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