Since the most direct channel is from the manufacturer straight to the consumer, why is it not always the best for a business to take this approach every time?

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25-07-2022
Business

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Since the most direct channel is from the manufacturer straight to the consumer, why is it not always the best for a business to take this approach every time?

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abiolataiwo2015 abiolataiwo2015 · Answer 1 · 2022-07-28T20:56:58+02:00

Why it is not always the best for a business to take this approach every time is: because intermediaries create value for the consumers/buyers.

What is direct channel?

Direct channel can be defined as the channel that enables consumers to buy goods or product directly from a producer.

Hence, since intermediaries which help to render intermediation services between the consumer and manufacturer can create value for the consumers/buyers which means that it is not always the best for a business to take this approach every time.

Learn more about Direct channel here:https://brainly.com/question/15774206

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