Respuesta :
Production era; refers to the time period from our country's first settlers through the early 1900s. (1860-1930) Due to the scarcity of products, consumers made do with whatever was produced.
More about the Production era:
The Industrial Revolution marked the start of the production era. Products were mass-produced and affordably priced. Businesses often only made one product at a time. Businesses also had the attitude that "if created, someone would buy" at this time, which increased profitability. Businesses could sell everything they made given the prevailing market.
The period from the end of the American Civil War and the 1920s, when reducing production costs was the top priority for many businesses. The emphasis on customers, service, and profit defined the marketing concept era.
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