The positive response of music critics as well as the negative response from people like bell hooks to beyoncé’s lemonade is an example of encoding/decoding model.
Encoding/decoding model of communication can be described as the model that was developed by cultural studies scholar Stuart Hall in 1973.
The Encoding and Decoding is very famous in Television Discourse', Hall's essay which offers theoretical approach of how media messages are produced as well as been , disseminated, and interpreted.
It should be noted that The positive response of music critics as well as the negative response from people like bell hooks to beyoncé’s lemonade is an example of encoding/decoding model.
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