The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries is called market channel management.
In sales and marketing terminology, the phrase "channel management" is frequently used.
It is described as a process where the business creates multiple marketing and sales strategies in order to reach the largest audience.
The channels are merely avenues or venues for the marketing and sale of goods.
Any organization's ultimate goal is to improve the relationship between the customer and the product.
The development of a plan for marketing to and providing customer service through a particular channel is assisted by channel management.
The goal is to make customer and company communications more efficient.
Hence, market channel management is the answer.
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