The types of digital communication that would best help them build their brand and win customers would be consumer engagement through social media and promotional email for example.
The different forms of digital communication can be advantageous for the catering business through the sending of promotional emails, online conferences with possible partners and companies, and social networks, to generate greater proximity to the potential consumer through the creation of content from value.
It is the set of strategies and actions that companies can use to promote their products and services in the digital environment, such as creating valuable content, analyzing metrics and others, where communication is faster, direct and there is a greater possibility of attracting a greater number of customers.
Digital marketing is a means that generates greater proximity to the potential customer, strengthening the relationship with the company, in addition to being a cheap and easy to insert means.
Therefore, it is essential that current companies seek to enter the digital market, increasing communication with consumers, through the creation of value that generates engagement and positioning for the company.
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