When using habitual decision-making, a consumer exerts little effort in making a purchase decision.
Consumer decision-making or problem-solving that requires minimal pre-purchase research and evaluation of alternatives. Also known as automatic response behavior, routine response behavior, and routine problem-solving.
Buying milk or bread from a nearby store is an example of habitual buying behavior. 2. Despite having multiple brands of drinks and cola products, people prefer some brands and flavors. This is another example of habitual purchase.
Consumption decisions are made out of habit without searching for or advising on additional information between products. There are two types of him in this category. Those who are loyal to the brand and those who buy from the inertia of the brand.
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