As an economic advisor when launching a new brand there are a number of factors that needs to be considered.
Economy is the environment of a country that entirely depends on production of goods and services and its consumption.
Market trend- will analyze the purchase of similar brand in the current and past
Fashion- The brand offers the latest fashion and is not outdated
Demographics- the brand launched will be consumed by urban or rural areas and should be relatively marketed.
Age factors - the brand and product for suitability for a specific age group
Price affordability - whether the people in the society can actually afford the brand.
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