The era in which manufacturers were not concerned with satisfying the needs of individual consumers was the Production Oriented era of marketing.
The Production Oriented Era was a time in the history of marketing where manufacturers were more concerned with making more products rather than satisfying the needs of the customers.
This era started at the beginning of Capitalism to the mid 1950's. The prevailing mind-set was that a good quality product would simply sell itself.
This approach worked for many organizations during this Era because of strong demand and limited supply of product.
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