The element of the marketing mix demonstrated when a company places an ad online is promotion.
The benefit of marketing for your company is that it engages consumers and helps them decide whether to purchase your goods or services. Additionally, your business plan's marketing strategy contributes to the creation and maintenance of demand, relevance, reputation, competition, etc.
The use of promotion as a marketing tool helps suppliers and buyers communicate with one another. By doing this, the vendor seeks to persuade and influence customers to purchase their goods or services. It helps to inform consumers about the company, its goods, and its services.
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