Respuesta :
Potential bias is a disadvantage of secondary research, while cost is a disadvantage of primary research.
Primary data are precise and reliable compared to secondary data. This is primarily because secondary data sources are unregulated and subject to personal bias.
One of the goals of researchers when collecting primary data for research is to collect accurate data in order to reach correct conclusions. Distortion is therefore absolutely avoided. Primary data is very expensive, but secondary data is economical.
While working on a low budget, researchers are encouraged to work with secondary data and examine it to uncover new trends. The time required for primary data collection is usually long, and the time required for secondary data collection is usually short. The primary data collection process can be lengthy in nature.
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