If the government wants to encourage the consumption of a particular good, they should enact a subsidy on either buyers or sellers, since they will both have the same effect on the market.
A subsidy or government incentive is a form of financial aid or support generally given to a sector of the economy for the purpose of promoting economic and social policies. The term subsidy generally comes from governments but can refer to any kind of support, including NGOs and implied subsidies.
A subsidy is typically a payment made by the government to a private entity to help keep a company in business and protect jobs. Examples include agriculture, electric vehicles, green energy, oil and gas, green energy, transportation, and social services.
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