Respuesta :
Tactical greening is the environmental marketing activity that involves implementing limited change within a single area of the organization.
The tactical greening procedure involves implementing limited change within a single area of an organization like purchasing or advertising. It can also be analyzed a green marketing.
Green marketing's various examples include advertising the reduced emissions which are associated with the manufacturing process of the product, or the use of post-consumer recycled materials for the packaging of the product.
The green marketing procedure is a holistic management process that is responsible for identifying, anticipating as well as meeting the needs of consumers and companies in a sustainable and efficient way.
Tactical greening in promotions involves greening of other areas so as it might be used to exploit a short-term activity. A company simply chooses a local environmental program without modifying the other activities. This can seem to be an effective strategy from a broader organization perspective.
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