According to bowie, bluffing and related phenomena tends to undermine the spirit of cooperation in a business.
Norman E Bowie argues that bluffing and related phenomena weakens the spirit of co-operation in a business. Bluffing means making others think that you are going to do something then deceiving them by not doing it. This will make negative consequences in businesses.
Co-operation is one of the important business ethics to be maintained. Co-operation among people or peers is an essential aspect for successful business. But bluffing will threaten the spirit of co-operation.
This is why Bowie in 'Does it pay for bluffing' add that bluffing undermine the spirit of cooperation in a business.
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