Public relations incorporates the use of web pages, sponsorships, press releases, and special events.
What is Public relations?
- According to the Public Relations Society of America, public relations is "a strategic communication process that develops connections between corporations and their publics that are mutually advantageous."
- In essence, public relations professionals look after a company's reputation and public image.
- A corporation or organization's public image is created and maintained by public relations professionals.
- They produce material, such as press releases and social media posts, that influence public perception of the business or organisation and raise brand recognition.
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