In doing the mentioned process, apple is focusing on product element of the four p's.
The technology and internet services industry's outputs are determined by this aspect of the marketing mix.
The company's marketing tactics and the state of the worldwide market are in alignment, resulting in Apple Inc.'s marketing mix (4P). The industry's marketing mix includes techniques and strategies for putting marketing plans into action inside the information technology, electronic goods, content distribution, but also online services industries in order to attract target customers.
The four Ps—product, place, promotion, and price are the main focuses of the marketing process.
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