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In the comprehensive model of brand loyalty presented in your textbook, the fact that most of the brands in that category exist more or less the exact would be characterized as Negative market factor.
What is Negative market factor?
A factor market is a market where the components of manufacturing are purchased and traded in economics. Factor markets provide income to the owners of productive resources, such as wages, rents, and so on, as well as the factors of production, including land, labor, and capital. Consumer behaviour and economic trends are examples of market dynamics, which can have an impact on a certain sales market.
This can include any factors or occurrences that could affect how much money a company makes. These elements might be general, like the economy of a nation, or specific, like the demography of a particular area. Brand loyalty in marketing refers to a customer's positive attitudes toward a brand and their commitment to regularly using its goods and/or services, regardless of flaws, actions by a rival, or environmental changes.
Hence, In the comprehensive model of brand loyalty presented in your textbook, the fact that most of the brands in that category exist more or less the exact would be characterized as Negative market factor.
Attitudinal commitment and behavioral purchase loyalty are two multidimensional components that make up this study's definition of brand loyalty. We contend that loyalty is influenced by involvement, perceived value, trust, customer satisfaction, and commitment.
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