Advertorial refers to any information about a product or an organization that is communicated to the public through the media and is not paid for by the sponsor. Any number of people or organizations that support the goals and objectives of another person or organization can be referred to as sponsors.
For instance, sponsors might invest in private organizations, generate interest in publicly traded securities, underwrite the sale of mutual fund shares in initial public offerings, develop exchange-traded funds (ETFs), or provide venues for benefits. Additionally, sponsors may use their name and reputation to help a movement, platform, or brand gain popularity.
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