Impression management is sharing personal details in order to present an idealized self.
Impression management is an idea developed by Erving Goffman in his 1959 book The presentation of Self in Everyday Life. It is a process in which people attempt to present an idealized self to others by managing information about oneself that is accessed by them. It may be a conscious or subconscious effort.
Impression management involves various strategies. One is to provide explanations for one’s negative action or image to escape disapproval. Making excuses is another example.
Conforming to the prevailing opinion is another way to get approval from others and avoid creating a bad impression. Social media today allows impression management at a wide level.
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