An example of increased product differentiation, acquiring or merging with a competitor helps to eliminate excess capacity in an industry. group of answer choices true false

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22-08-2022
Business

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An example of increased product differentiation, acquiring or merging with a competitor helps to eliminate excess capacity in an industry. group of answer choices true false

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-08-31T13:19:07+02:00

True. Product differentiation is a marketing tactic used to set a company's goods or services apart from those of the competition. Finding and promoting a product or company's distinctive traits while emphasizing the key distinctions between it and its rivals are necessary for effective product differentiation.

To make a product or service appealing to a target market or audience, product differentiation must go hand in hand with creating a compelling value proposition. Product differentiation is essentially a marketing tactic used to persuade customers to select one brand or product over another in a crowded market of rivals. Product differentiation comes in two distinct forms: horizontal and vertical.

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