In a focused differentiation strategy, the competitive scope is narrower than in a traditional differentiation strategy.
A focused differentiation strategy is the strategy which requires the businesses to offer unique features to a product or service and it is also required to fulfill all the requirements of a niche or narrow market
A broad differentiation strategy or traditional strategy consists of building a brand or any business that is different in some points from its competitors. It is applied to the industry which have a vast range of consumers.
A differentiation strategy is an approach which is developed by businesses by providing customers with something unique or different and distinct from the items offered by their competitors in the marketplace.
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