McDonald's gave out collector toys associated with the release of the film Incredibles 2 with the purchase of a happy meal. This type of collectable is an example of traffic generating.
what is traffic generation?
- Traffic generation is the process of converting strangers into website visitors.
- All of this must be supported by buyer personas, which are semi-fictional representations of one of our ideal clients based on genuine research and some informed guesswork.
- When buyer personas are done correctly, it is much easier to ensure that our traffic generation efforts and all of our campaigns are based on things that actually matter to the people we care about the most — our primary buyer persona, our most important economic buyer of our company's products and services.
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