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It is the need that drives a person to work and even struggle for the objective that he wants to achieve.

What is McClelland's need for achievement theory?

Abraham Maslow developed his hierarchy of needs theory in the early 1940s. This listed the following essential human wants, in order of importance: physiological needs, safety needs, and needs for belonging, self-esteem, and "self-actualization."

Later, in his 1961 book, "The Achieving Society," David McClelland expanded on this work. He recognised three motivators that he believed we all had: the desire for achievement, the want for affiliation, and the need for power. People's qualities will alter depending on their dominant motivator.

These motivators, according to McClelland, can be learned (which is why this theory is sometimes called the Learned Needs Theory)

learn more about McClelland refer:

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