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The answer is marketing environment.
What is segmentation example?
People who are gathered together for marketing purposes are referred to as market segments. Market segments are subsets of a broader market that group people together based on one or more related qualities. Corporations and their marketing teams define a target market for their products and services using a variety of factors. Marketing professionals tackle each group differently, but only after thoroughly understanding the target consumer's demands, lifestyle, demographics, and personality.
A market segment is a collection of people who have one or more traits in common.
Corporations and marketing teams build target audiences for their products and services using a variety of factors.
A market segment's requirements include uniformity among the segment's primary needs, originality, and a common reaction to marketing strategies.
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