We can actually deduce here that the distinction between increasing motivation and increasing participation that Gladwell makes (para. 19: “The evangelists of social media don’t…) is that social media gives one the opportunity to participate but it doesn't really require motivation.
This distinction is important to his argument because people can use it to give money for a cause.
Social media are platforms that actually allow people to interact and communicate with one another. Social media allows people to connect with their friends and people that matter to them.
We see here that Gladwell, through his argument reveals that social media gives one the opportunity to participate but it doesn't really require motivation.
Thus, we see here how Gladwell gives a distinction between increasing motivation and increasing participation.
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