The study of society through sampling and statistical analysis survey research and the study of firsthand culture and living people is ethnographic research
By posing a variety of survey questions to a group of respondents, survey research is a quantitative technique for gathering data.
An ethnographic study examines how people interact with one another in a particular context.
Between these two research methods, there is one key distinction. In survey research, questions are posed and responses are recorded. It has a lot more to do with verbal technique.
Despite talking to people and recording their responses, ethnographers primarily aim to understand how people behave in various social contexts. There is absolutely no need to observe behavior for survey research.
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