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It was during the Industrial Age that gave birth to scientific advertising and research focused advertising.

The Industrial Age is a historical period that encompasses the changes in economic and social organization that began around 1760 in the United Kingdom and later in other countries and, the replacement of hand tools with power-driven machines such as the power loom and the steam engine, as well as the concentration of industry in large establishments, characterized the Industrial Revolution.It also gave rise to scientific and research focused advertising.

Scientific advertising can be defined as well-planned advertising that is based on careful consideration of all factors that influence its success.

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