Respuesta :
To test the merits of a firm's strategy and distinguish it as a winning strategy, questions need to be addressed Is the strategy helping the company achieve a sustainable competitive advantage, and is it resulting in better company performance
A strategy is an action a manager takes to achieve one or more organizational goals. A strategy can also be defined as "the general direction along which an organization and its various components will achieve the desired future state". Strategy is born out of a detailed strategic planning process.
Tactics refer to the specific actions taken to achieve the goals set in line with the strategy. For example, Company A's strategy is to become the cheapest player in the smartphone market. Managers must then negotiate with suppliers to reduce the cost of electronic components used in production.
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