P&G faces numerous business risks that are described bed in the annual report. Apart from the annual report, the students may mention other risks also. There are four risks faced by P&G with the suggested control activities are explained below.
The Patents are granted to competitors for product innovations. It results in making P&G get the product leadership position. The plans and actions of the competitors are legally gathered by the new competitive intelligence department that is formed recently.
One of the customers, named Wal-Mart, accounted for 16% of P&G’s sales in 2005. It is mandatory to diversify the sources of sales revenue. P&G gets involved in this activity because WaI-Mart was responsible for making 17% of sales in 2004 and 18% of P&G’s sales in 2003.
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