If the marginal benefit of the action exceeds its marginal cost then the action should be performed.
The maximum price a customer is prepared to pay for the second unit of a product is known as the marginal benefit. It comes with any additional unit that is bought after the initial unit and is also referred to as marginal utility. The satisfaction a client feels after investing in an extra good or service is often referred to as a marginal advantage. As the rate of consumption rises it often falls. Numerous applications in corporate market research and product advertising come with marginal benefits. A business must take into account how each customer weighs the marginal cost of buying an extra unit against the marginal benefit received from it.
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