Words that have a special meaning and may be used only for their intended purpose are known as Key words
Keywords
Keywords are ideas and subjects that define the subject matter of your article. They are the words and phrases that searchers enter into search engines, often known as "search queries" in SEO.
Keywords are vital because they serve as a link between what people are looking for and the content you're giving to meet that demand. Your goal in ranking on search engines is to drive organic traffic to your site via search engine result pages (SERPs), and the keywords you select to target (meaning, among other things, the ones you include in your content) will impact the type of traffic you receive.
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