According to the balanced scorecard framework, a firm's customers' strategic objectives include customer loyalty and customer retention.
A person or organization that orders an item or service from some other company is known as a customer. Consumers are crucial since they increase sales.
Client loyalty, as well as retention, are among a company's strategic goals when using the performance measurement framework to judge the demand and the supply of the product. Also if the customer is satisfied with the quality of the products or services.
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