The marketing concept
The marketing concept is focused on the idea of using the product to meet the wants of the consumer and alleviate their issue (needs). The Marketing Concept is a significant shift in today's business attitude that lays the groundwork for gaining a competitive edge.
Marketing is a process of providing the proper products, services, or ideas to the proper customers at the proper time, location, and price. It also involves using the proper advertising strategies and personnel to handle any related customer service needs.
All marketing strategies are built on what is known as the "correct" principle. We may define marketing as the process of identifying the needs and desires of future customers (whether they be businesses or consumers) and then meeting or exceeding their expectations by offering products and services.
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