Answer:
The late majority the early majority.
What does a late majority mean?
- the large, conservative group in a community slower than all except the 'laggards' to adopt a new product.
- See Diffusion of Innovation Early Adopters Early Majority Innovators Laggards. +1 -1.
- The late majority is 34% of the population and will adopt a new product only after the majority does.
- The late majority is typically older, less affluent, and less educated than the early segments in the technology adoption lifecycle.
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